So the hardworking folks at the Oregon Association of Nurseries, along with some dedicated retailers have joined the Plant Something campaign. This campaign is targeted to consumers with fun, catchy ads. I have a "Play Dirty, Plant Something" sticker up in my car.
The campaign is part of a nationwide effort to teach consumers all the wonderful benefits of gardening (which us plant nerds already know ;) ). In Oregon we have our own website: http://www.plantsomethingoregon.com . This website links up to participating garden centers, public gardens and other resources.
Here are some sample ads that retailers can use. It is a relatively easy way for retailers to gain regional exposure for their locations.
If you are a retailer and would like more information on the program please contact Ann Murphy (Director of Marketing) at the OAN mailto:amurphy@oan.org , or visit the OAN website http://www.oan.org . And by all means, get out there and Plant Something yourself!
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